Fuel The Frenzy
Generate customer demand and increase online sales through more efficient marketing
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Brian

BRIAN COPPERMAN

Creative, resourceful
Marketing Professional
in San Diego, California

19 years experience in online industry
Comprehensive knowledge of digital marketing best practices
Expertise in online lead generation through:
  • Website conversion optimization
  • Copywriting and content development
  • SEM / Search Engine Marketing (SEO, PPC)
  • Email Marketing
  • Display Advertising and Retargeting
  • Social Media Marketing
  • Testing and Analytics
Contributed independently or in collaboration with agencies to more than 150 successful site launches for non-profits, start-ups, local businesses and national ecommerce brands.

References include: San Diego County Credit Union, GE, Vivendi-Universal, Billabong, Proheraldica, San Diego Dermatology and Laser Surgery, Coleman Homes, La Jolla Village Merchants Association, Seaport Village, SanDiego.org, Foresight Sports, Fleet Science Center, George's at the Cove, RollingStone.com, MP3.com, Balboa Park, Temecula Olive Oil Company, Museum of Contemporary Art San Diego, Troxel Helmets, Flagship Cruises & Events.

What I Do

New Customer Acquisition

Search Engine Marketing
Website Content Development
Promotions & Advertising

It's easy to have a nice-looking website. What's challenging is getting people to find and use it. You may be familiar with powerful marketing tools, but it takes a broad set of skills to master them. Any inefficiency becomes costly quick. I can help you attract your target audience to your website, with a plan that's clear and easy to understand. With careful budgeting, targeting, messaging, and tracking, this can be some of the most efficient and accountable marketing dollars you'll spend.

Reengage Existing Customers

Email Marketing
Social Media Plans
Incentives & Discounting

Your existing customers are also your best future customers. Don't take that relationship for granted. Build an understanding of their data profile, feed them with your expertise, reward their loyalty, be a conductor of valuable social interactions / word-of-mouth marketing, and use channels like email strategically to bring them back to your website. You need a healthy list, a mobile-friendly template, and a plan. Execute these tactics efficiently and you'll get predictable, profitable returns without draining resources.

Improve Conversion

Website Optimization
Tracking & Testing
Retargeting

How well is your website doing its job? Increasing conversion rates boosts revenue while alleviating some of the pressure (and cost) of acquiring more traffic. Find and plug the holes that are leaking your money and increase the rate of successful visits. Don't make a common, expensive mistake by driving traffic to a website that isn't converting well. Whatever the issue, weak content, confusing navigation, mobile incompatibility, your first and best action is to remove those obstacles and keep the money flowing in the right direction.

Operate More Efficiently

Planning
Goals
Analytics & Reporting

A good roadmap saves you money by keeping everyone in the organization aware and focused on activity that generates revenue. This includes a comprehensive analytics integration with goals and clear reporting in plain English. Know what is working and what isn't, and stop wondering, guessing, or disagreeing over what to do next. Keep everyone marching in step, and let analytics give your marketing efforts accountability. Data and results help guide future resources and repeat successes.

HOW I WORK

Meeting

Communication will be a theme throughout our relationship and it begins with an initial meeting to discuss the challenges and opportunities unique to your business.

Ideas

The meeting provides me with a starting point to prepare a proposal customized to your situation, including services, timelines and fees. No long-term contract required.

Execution

All my work is transparent, tracked and tied to results. My success depends on your success. You'll see the return on your investment and make decisions based on the results.

Contact

If you have questions or would like to talk more about your business, please contact me. I appreciate the interest and look forward to hearing from you.