New Customer Acquisition

It's easy to have a nice-looking website. What's challenging is getting people to find and use it. You may be familiar with powerful marketing tools, but it takes a broad set of skills to master them. Any inefficiency becomes costly quick. I can help you attract your target audience to your website, with a plan that's clear and easy to understand. With careful budgeting, targeting, messaging, and tracking, this can be some of the most efficient and accountable marketing dollars you'll spend.

Reengage Existing Customers

Your existing customers are also your best future customers. Don't take that relationship for granted. Build an understanding of their data profile, feed them with your expertise, reward their loyalty, be a conductor of valuable social interactions / word-of-mouth marketing, and use channels like email strategically to bring them back to your website. You need a healthy list, a mobile-friendly template, and a plan. Execute these tactics efficiently and you'll get predictable, profitable returns without draining resources.

Improve Conversion

How well is your website doing its job? Higher conversion rates boost revenue while alleviating some of the pressure (and cost) of acquiring more traffic. Find and plug the holes that are leaking your money and increase the rate of successful visits. Don't make a common, expensive mistake by driving traffic to a website that isn't performing well. Whatever the issue—weak content, confusing navigation, mobile incompatibility, your first and best action is to remove those obstacles and keep the money flowing in the right direction.

Operate More Efficiently

A good roadmap saves you money by keeping the team marching in step. Everyone in the organization should be aware of and focused on activity that generates revenue. This includes a comprehensive analytics integration with goals and clear reporting in plain English. Let analytics give your marketing efforts accountability. When you know what is working and what isn't, you'll no longer have to wonder, guess, or disagree over what to do next. Data and results help guide future resources and repeat successes.